You asked about the font and mentioned Michelin uses Noto Sans. I pulled the computed styles off the live MICHELIN Guide to check. Same content, three type systems, so you can judge with your eyes instead of my adjectives.
The MICHELIN Guide runs on Figtree, not Noto Sans. The whole system is Figtree Light through Black plus italics, with Helvetica Neue as fallback. Body copy is 18px on 27px leading. There is no serif anywhere on the site, not in the restaurant names, not in the headlines. The most authoritative restaurant brand on earth gets its authority from clarity and density, not from a decorative face. Your instinct was right even though the font name was not.
We build your menu before the hardware ships, we stay with you through the whole process and we don't disappear afterwards.
A ribeye and an old fashioned on the same check are taxed twenty two points apart in Little Rock. Run one tax group across the ticket and you are either charging your guests too much or covering the difference yourself at filing.
We build your menu before the hardware ships, we stay with you through the whole process and we don't disappear afterwards.
A ribeye and an old fashioned on the same check are taxed twenty two points apart in Little Rock. Run one tax group across the ticket and you are either charging your guests too much or covering the difference yourself at filing.
We build your menu before the hardware ships, we stay with you through the whole process and we don't disappear afterwards.
A ribeye and an old fashioned on the same check are taxed twenty two points apart in Little Rock. Run one tax group across the ticket and you are either charging your guests too much or covering the difference yourself at filing.
Your gut is right that something is off, and Michelin is the correct place to have looked. But the lesson from Michelin is not a specific font name. It is that a restaurant authority earns trust with plain, dense, extremely legible type and lets the photography and the numbers carry the personality.
Straight Figtree gets us there but hands us the same face every payments company already uses. Option B keeps Michelin's clarity where people read and keeps a high contrast serif where we talk about money, which is the one place a little expense in the type is doing real work.
Say the word and I will roll B across all 52 pages and re run the gates. It is a token and component change, roughly an hour, and the layouts do not move.